X-Message-Number: 10095 From: "Scott Badger" <> Subject: Sales Strategies Date: Wed, 22 Jul 1998 11:36:25 -0500 Greetings, Just a quick comment on this issue. The debate should not center on whether we should be making a rational vs. an emotional appeal to sell cryonics. Both are needed. Part of successful marketing is figuring out how various prospects make buying decisions. Do they buy with their hearts or their minds or a balance of both? You must get to know your prospect and be ready to choose a sales strategy that is congruent with that prospect's frame of reference. In other words, you find their button and figure out how to push it. And that is not easy. Scott Badger Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=10095