X-Message-Number: 12074 Date: Tue, 6 Jul 1999 06:24:41 -0400 From: Saul Kent <> Subject: George Smith's Proposal In msg. #12072, George Smith responded to my challenge in msg. #12057 to him (and others) who have strongly advocated a professional market- ing campaign for cryonics to "put their money where their mouth is." I did so because people and organi- zations are more likely to be persuaded to follow an advocate's position if that advocate is willing to commit time, money and energy to the further- ance of his or her position. Instead, Mr. Smith proposed that I put *my* money where *his* mouth is. As readers of this forum know, I believe that the best use of my money at this time is the funding of research. That approach *is*, indeed, working. Through research, we've made documented advances that have great potential for the practice of cryonics. Recently, I started a new company (Advanced BioSciences) and invested even more of my money to help apply these advances to cryonics. Once these advances are implemented by the cryonics community, I believe it will be easier to sell cryonics than it is today. In fact, at that time, I plan to invest some of my money in the marketing of cryonics. However, most of my money will continue to be invested in research to produce ever-better cryonics methods, and to exploit the advances we've made (and will continue to make) for lucrative applications in main- stream science, medicine, agriculture and industry. Mr. Smith says that, if a well-funded professional marketing effort is "...successful, we will have all the money you could wish for to promote and accelerate research." Well, my approach is the exact opposite of this. I believe that by effectively exploiting the research I am funding, I (and others who have invested in this research) will have all the money we need to successfully market far better cryonics methods than are available today. Moreover, I believe that the widespread availability (and successful marketing) of these advanced methods will significantly improve the chances of survival for cryonicists throughout the world. ---Saul Kent Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=12074