X-Message-Number: 17615
From: "John de Rivaz" <>
Subject: Fw: [CliffordPickover] Publishing Industry
Date: Wed, 19 Sep 2001 09:13:53 +0100

This may be of interest to someone  with regards to publicising cryonics.

Sincerely, John de Rivaz:      http://www.deRivaz.com
my homepage links to Longevity Report, Fractal Report, music, Inventors'
report, an autobio and various other projects:
http://www.geocities.com/longevityrpt
http://www.autopsychoice.com - http://www.cryonics-europe.org -
http://www.porthtowan.com

----- Original Message -----
From: <>
To: <>
Sent: 18 September 2001 23:23
Subject: [CliffordPickover] Publishing Industry


about authors comissioned to mention certain items in their novels.


"It seems best-selling British author Fay Weldon was commissioned to
write a novel by the Italian jewelry company Bulgari. Not just any
novel but one that mentions the company name at least a dozen times.

At first, the book was supposed to be privately published and given
to 750 Bulgari clients. But Weldon was so taken with the finished
work -- a story that doesn't just mention Bulgari but uses the firm
as the center of its plot -- that she sent it on to her publisher. In
November, Atlantic Monthly Press will publish The Bulgari Connection.

This, of course, set tongues wagging.

Literary purists immediately derided Weldon for her crass
commercialization. "For a novelist to celebrate a corporation for a
fee is a revolting idea," Jason Epstein, former editorial director of
Random House, told The New York Times.

On the other hand, the money men -- agents, publishers, marketing
executives -- couldn't have been more ecstatic. Other artistic media
enjoy the big bucks of product placement, they crowed, why not books?"

More info here:
<http://www.rockymountainnews.com/drmn/entertainment_columnists/article/0,12
99,DRMN_84_822785,00.html>

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