X-Message-Number: 1800
Date: 22 Feb 93 20:03:31 EST
From: Perry Willis <>
Subject: marketing CRYONICS

> To: CryoNet
> From: Perry Willis
> Subject: Marketing CRYONICS
> Date: Sunday, February 21, 1993

I am developing a marketing proposal for Alcor (as per the
recent board meeting), and have followed the discussion here
with a great deal of interest.

Re science fiction fans -- could there be a difference
between the kind of people who subscribe to ANALOG and those
who attend conventions?  I would expect some cross-over, but
I would also expect most ANALOG subscribers to be less
"other worldly" than most convention attendees.  I would
also expect to find subtle but important differences between
those who subscribe to ANALOG, OMNI, ASIMOV'S, and F&SF.
Such distinctions could be important in a direct mail or
display advertising campaign.  It would be very helpful to me to have Charles
Platt's thoughts on these questions?

Re the propensity of "the first born" to accept cryonics --
I was the person who brought up this subject during a recent
tour of the Alcor facility.  I have had long experience with
the "first born" phenomenon in the Libertarian Party, and I fully expected to
see it repeated with Alcor members.  It certainly held true for the five of us
in the room that night.  We'll have a chance to learn more about this in the

near future, and it may turn out to be useful after all.  My company has begun a
project to conduct precinct by precinct voter ID surveys.  We are using a four
question test to identify prospective libertarians, and one of the questions is
"Were you the first born in your family?"  Obviously, acquiring the information

is only the first step.  The "first born" factor doubtless has little predictive
value by itself, but it may turn out to be a powerful indicator if used in
conjunction with other markers.  The sub-purpose to our surveys will be to find
"early adopters."  Years from now our voter database could become large enough
to serve as a screen by which to sub-select commercial lists rented for Alcor.
 Even the longest journies begins with one step . . . 

Meanwhile, I'd like more anecdotal information.  Would
everyone who posts here please say whether are not they are
first born?  Thank you.

Re not contributing to research because "we're already
convinced cryonics will work as is" -- Mr. Darwin raises an
interesting point that no would-be cryonics fundraiser
should ignore.  I am not signed up for suspension yet, but
will be this year.  I rate the chances that I could be
revived after being suspended with existing methods at about
10%.  For this reason alone I value research very highly and
would contribute to it, but what I would do doesn't even
count as a data point yet because I am NOT signed up.  Mr.
Darwin's theory refers to people who are.  So let's have a
few data points.  Will the people who post here please say
how they would rate their revival chances if suspended using
current methods?  Would they also say if they value research
highly enough to contribute to it?

I'm hoping for a high participation in my fact finding
mission.  Thanks in advance.

Perry Willis
The Renaissance Group
5113 W. Bluejay St.
Tucson, AZ 85741
Voice: 602-579-7954
FAX: 602-579-7930
CompuServe: 76216,2726

[ Everyone, please direct your replies directly to Perry Willis
  rather than to the cryonics mailing list (CryoNet).  I would
  like to avoid a lot of "me too" postings to the list.  Also, I
  think that sending replies directly to him will make the data
  collection easier and more organized than it would be if the
  replies were spread throughout the various CryoNet postings.
  Thanks! - KQB ]

Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=1800