X-Message-Number: 18283
Date: Thu, 3 Jan 2002 12:56:16 -0600
Subject: Re:marketing cryonics
From: "Brian A. Stewart" <>

Since no one asked me, here is my opinion!  8-)

>Perhaps with this program an advertising campaign and mass-mailing could
be done to reach various key receptive >demographics.  I realize even
$200,000 is not very much money to carry out such an ambitious plan.  I
have read some >major advertising campaigns have budgets well over fifty
million dollars!  Should someone be studying up on guerrilla
>marketing...  

I think maybe small, well written ads in the back of well chosen
publications would be a reasonable "guerrilla marketing" approach. 
Fitness and health related magazines, and probably entrepreneur magazines
(since people who are willing to go into business for themselves are
already of a mind set to go against the grain).

<snip>

>Ultimately, I think the following four people will REALLY influence the
marketing of cryonics...  They will be the ones
 >deciding how Charles Platt's question is answered.
>
>1. Saul Kent -Like it or lump it, his Timeship is going to be built! 
And it doesn't matter how many negative posts 
>people email to Cryonet. lol!  So, we better all get behind the man! 
The Timeship will be putting cryonics on the map!!
>With Saul's money, HE is the one who gets to largely decide how Charle's
questions will be answered.  Right?  

As long as it is his money he is using, he can have my support.  ;-)

>2. David Pizer -His resort/cryonics community will have an effect on the
mass media equal to, or at least fairly close to 
>the influence of the Timeship.  Even more importantly, it could have a
strongly galvanizing effect on the cryonics 
>community by creating a haven for cryonicists to spread the message, and
also to await biostasis.  David is another 
>example of how being very wealthy helps to actually get grand goals
accomplished.

This one makes more sense to me, since I can more easily see it
generating a profit.  A resort community can appeal to people who are
undecided about cryonics.

>3. Jerry Lemler -I think the new CEO and president of Alcor has the
education, business experience and personality to 
>lead the organization to the next level.  I hope he gets the support he
needs to do it.             
>
>4. Peter Voss -This brilliant and very experienced programmer is now
putting together a software startup.
>I have a feeling he will over time become extremely successful.  His
donations could be crucial.

I don't know enough about these last two to even fake an intelligent
comment, so I won't say anything.

Brian

Brian A. Stewart
Madison, Wisconsin, USA, Earth, etc.
"Ooo!  They have the Internet on computers now!" --Homer Simpson
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