X-Message-Number: 23480 Date: Sat, 21 Feb 2004 13:50:20 -0500 (EST) From: Charles Platt <> Subject: reaching niche markets Scott Badger writes, regarding the task of finding people who match the current cryo-profile: --- > 1) Sense of adventure > 2) Desire to be free of "set" life > 3) Quasi-libertarian world-view > 4) Some knowledge or interest in science and > technology Well, maybe. But how do you find enough of these kind of people to make a marketing campaign worthwhile? --- Actually this is not such a difficult problem, since many special interest publications exist. Liberty magazine, Reason magazine, The Futurist, and so on. Also there are online discussion forums and Usenet groups. Unfortunately, so far as I know, no one has ever run a small advertising campaign in these magazines (which do not charge very much for ads), and no one has rented mailing lists of their subscribers. One of the ironies of cryonics is that hundreds of thousands of dollars have been spent pursuing the mass audience, unsuccessfully, but very little attention has been paid to niche markets. The main reason may be that cryonicists are dissatisfied with small objectives. However, if the history of cryonics teaches us anything, it should be that progress has been slow and incremental. The big-fix mentality has never achieved substantial results. --- In response to Kennita Watson's comment, I think it's not so much a matter of how things are said, but who says them. I doubt there is any style in which I could pose questions to CI's CEO which would be acceptable to CI loyalists at this point. --CP Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=23480