X-Message-Number: 24835
Date: Sat, 16 Oct 2004 21:23:23 +0200
Subject: Why Instant Gratification Wins
From: David Stodolsky <>

<http://www.betterhumans.com/News/news.aspx?articleID=2004-10-14-2>

Why Instant Gratification Wins
Brain battle provides insight into consumer behavior


A new discovery has shed light on why we opt for instant gratification 
instead of long-term rewards, providing insight into consumer behavior 
and new treatments for drug addiction.


dss

David S. Stodolsky    SpamTo: 

Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=24835