X-Message-Number: 25923 Date: Tue, 29 Mar 2005 23:52:24 -0500 From: Subject: Marketing Cryonics vs. Waiting for Technology Cryonet has seen the appearance recently of a number of individuals/groups interested in marketing cryonics in some fashion. Also have come remarks from others that cryonics will not see much popular acceptance until resuscitation of a cryopreserved specimen is demonstrated. The implication that often accompanies the latter is don't waste your money on promotion, put it to research instead. Perhaps a small increase in the number of individuals interested in cryonics would provide a larger pool of potential research donors. Judging from the actual membership figures published by cryonics organizations, the number of people on the planet who could be said to even be interested in cryonics must number only a few thousand. Is this really the upper limit of potential for being interested in a science not yet proven? If 64 million people were interested in cryonics, it would be only 1% of the world's population. If that seems too much, would 1% of 1% (0.01%) be a realistic upper limit? That would be 640,000 people. That is probably around 50 times the number of people interested now, and were these people brought on board as cryonics-aware, it would likely multiply the membership of current cryonics organizations by roughly the same factor (50) as well as increase the donations for research by a comparable factor. I say the above primarily to point out that current marketing efforts should not and usually seem not to be directed towards trying to "gain popular acceptance." Clearly, in the range of numbers spoken of above, the efforts should be towards increasing the minuscule percent of people who are interested in cryonics to an only slightly larger minuscule percent of people, with the potential of increasing resources for research funding to a level that significant advancements can be made, such as resuscitation which could, as some say, bring true public acceptance of cryonics. Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=25923