X-Message-Number: 26666
From: "Jordan Sparks" <>
Subject: Local Marketting
Date: Tue, 19 Jul 2005 21:41:56 -0700

Hi all.  My first post here.

I've been a member for about 15 years (time flies), and now that my
business it taking off, I'm finally ready to devote more of my energies
to Alcor.  Part of what triggered it was that today, I mentioned to one
of my employees that I was going to get my head frozen.  She thought it
was just the best idea she had ever heard and instantly began the signup
process (NOT the reaction I expected).  She also tried to convince her
boyfriend, mother, and various siblings to sign up, all within hours of
our first discussion.  Her mother might very well join.  So then, of
course, I started to think that if she jumped on it, that there were
other potential members right here in my own city of about 200k.  I
would love to try to build up the number of Alcor members here.  There
is a lot of power in numbers.

So I'm now working on a marketting campaign.  For my particular
situation, I'm thinking a billboard is the way to go.  We get a lot of
morning traffic down a few select streets.  It will take months to
properly design the billboard.  I also need to establish a website, a
phone number, and eventually some office space.

So now for my questions: Can I use the Alcor name?  I will probably call
our organization Oregon Cryo or somthing like that.  Our goal will be to
sign up people with Alcor.  We will not be marking up the price or
reselling the services, but just educating people.  What I'm wondering
is if we can put, "Local Alcor Chapter", or something like that in
smaller letters.  Once we get a few members here, we will begin some
expanded services as an add-on to the standard Alcor membership.  It may
involve a website, GPS, buddies, cell phones, etc.  The goal is to
improve the level of awareness about the other members so that we can
act quickly in an emergency.  We will also be working with local
mortuaries, hospitals, doctors, government, airport, etc.  And finally,
I would like to get together all supplies that we might need, even
including a vehicle for transportation.

Now I'm pretty sure that this scenario has already been played out in
areas like northern California.  So I'm looking for some feedback,
advice, recommendations, etc.  What's the best way for us to handle
this?



Jordan Sparks 

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