X-Message-Number: 27770 Date: Tue, 28 Mar 2006 21:53:49 -0500 From: Joseph Bloch <> Subject: Advertising budgets References: <> Something that occured to me as I composed my last post (and apologies for not being more active on the list these past nine months or so... things have been weird at home). What sort of advertising budgets do the big cryonics firms have? Obviously they don't have money to burn, but it seems to me that a well-crafted campaign aimed at the emerging 60+ baby-boomer demographic might be disproportionately fruitful in terms of recruitment. Advertise in places that cater to that demographic. Place ads in the AARP magazines. Work up a spot for VH1. It is a basic tenet of advertising; go where your customers are. Cryonics' customers are people who think they might be dying sometime in the (relative) near future and might be willing to take even a long-shot to do soemthing about it. Just food for thought. Joseph Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=27770