X-Message-Number: 28599
Date: Fri, 27 Oct 2006 12:45:54 -0500
From: "Jonathan Despres" <>
Subject: face-to-face direct selling is where you'll find success -- e...

Hi

For business men in Cryonics here is a nice article about trade shows
manager and international agents:

http://expoweb2.pubdyn.com/Booth_Sales/0995_agents.htm

In the article:

"Anything you can do to have an in-country presence, to speak to
companies on their own terms, in their own language, is invaluable,"
notes Betsy Hoch, Exposition Manager for the Massachusetts Dental
Society. Formerly Director of International Exhibit Sales for the Food
Marketing Institute, Hoch says, "You can print all the native-language
brochures and direct mail pieces you want, but face-to-face direct
selling is where you'll find success -- especially when it comes to an
international clientele."

--Jon

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