X-Message-Number: 29595
Subject: Re: [CN] Kennita's math etc.
From: "Fred C. Moulton" <>
References: <>
Date: Sat, 23 Jun 2007 12:34:04 -0700

On Fri, 2007-06-22 at 12:15 +0200, David Stodolsky wrote:
>  We can't expect targeted marketing of cryonics  
> to demonstrate any success without a professional effort. Big  
> companies, like IBM, invest the same amount in marketing as they do  
> in research. Until a systematic approach is supported, we can't  
> expect much to change.

David makes a very good point.  Marketing is not a trivial activity
particularly when looking at something as complex as non-traditional as
cryonics.  This will likely be one of the important activities that
cryonics organizations deal with during the coming years.  It will
require a lot of work by persons trained in marketing and related
fields.

Fred

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