X-Message-Number: 30157
From: 
Date: Mon, 17 Dec 2007 11:56:51 EST
Subject: marketing again

DSS wrote:
 
>Innovations need to be imbedded in an organizational framework  in  
>order to spread. That requires correctly identifying what  market you  
>are in, which has been the flaw in cryonics marketing.  The market for  
>"cryonics" is tiny, but the market for  "immortality" is enormous. As  
>pointed out in some of the more  extreme statements from proponents of  
>Venturism, the churches are  the main competitors.



Enormous market for immortality? DSS seems to base this on  the popularity of 
religion, but it doesn't follow. Religions and similar  ideologies are sold 
by a variety of mechanisms, and many ideologies do not  promise immortality. 
The main carrot is fellowship, and the main stick  is censure. 
 
Also:

>From intro marketing:
>1. Learning about the business  environment

>Here are some of the questions you need to  answer:

>Who are your main competitors?
>How do they position  themselves?
>What is their pricing structure?
>What are the standard  terms of business in your industry?
>How do you compare against your  competitors?


These questions are ill-framed and implicitly assume that  cryonics is 
basically  just another business rather than a novel category. 
 
>the churches are the main  competitors.
Not true. We have religious believers in cryonics, and those outside of  

religion are only slightly more friendly to cryonics. It is obvious to me,  on 
the 
basis of long observation, that the psychological barriers fall  mainly in 
the category of cultural inertia and in the reluctance  to face the issues and 
accept responsibility. Our "main competitor" is just  the attraction of an 
undemanding "conservative" stance.
 
There may be some clever slogans we haven't used, or some  charismatic 

leaders getting ready to emerge, but meanwhile we just do what we  can, 
individually.
 
Robert Ettinger 








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