X-Message-Number: 31499
Date: Sun, 15 Mar 2009 09:33:40 -0700
Subject: Market targets
From: Keith Henson <>

On Sun, Mar 15, 2009 at 2:00 AM, David Stodolsky
>
> Certainly, if young people are brought up in an environment accepting
> of cryonics, they will continue to support it. However, the target for
> marketing should be those in middle age, when existential concerns
> come to the fore.

Given that a lot of kids are being raised in atheist families where
their heads are not being filled with religious nonsense, I wonder if
young people, for all their lack of money would not be a target
market.  It might be worth a try, given that we have never really had
a marketing strategy that worked.

What I am thinking of is a subsidized "youth cryonics member."  There
is very little incremental cost associated with servicing another
member if most of it is done through the Internet.  And the risk of
dying is low as well.  What I am thinking about is making members out
of kids in high school, funding them at the minimum rate for neuro
through a group policy and converting them to regular members when
they reach an age where they typically can afford regular membership.

Rudy, for young people between say 13 and 25 what would it cost per
year to insure these for 35-50,000?  Figure it for 100 to 1000 and
convertible to permanent insurance.

I think the publicity campaign could be done for next to nothing.  It
would be very interesting to see how many would apply for a limited
number of slots.  Of course it would take most of a decade before we
had a good idea of retention rates and if the program was cost
effective.

Keith Henson

PS

Incidentally there *was* a time when lack of knowledge kept people
from finding cryonics.  That ended with the publicity around Alcor
being accused of murder back in the late 80s.  The year following that
saw the fastest rate of growth ever.  As others have correctly pointed
out, everyone knows about it now.

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