X-Message-Number: 32065 Date: Tue, 13 Oct 2009 10:02:41 -0400 Subject: Some good observations re: cryonics PR from a PR firm From: Rudi Hoffman <> --0016368342a44092360475d18018 Hello, Dear Media Shopper folks: This is Rudi Hoffman from Florida. I have been involved in cryonics for 15 years. And I view with dismay the current PR debacle generated by an almost certainly fraudulent. but seemingly effective, book promoter Larry Johnson. The reality is that no one at Alcor, or the cryonics community in general, knows exactly how to optimally handle this onslaught. The thinking, as I understand it from the Alcor board, is to try to take some kind of "high road" oriented position like "We will not respond to sensationalist media. Our response is on our website, and we may pursue legal action as we have in the past." This may or may not be the most effective way to capture the hearts and minds of both the media and public opinion. And is almost certainly abdicating the responsibility some of us feel to inform the more clear thinking public about this concept. As a result, no one is, to my knowledge, stepping up to the media plate as a spokesperson relaying the legitimacy and integrity of cryonics. The current Alcor board and management are good and genuine people...but far from media savvy. They are, almost universally, the opposite of the "sound bite" masters who adore the media spotlight. Plus there is simply not enough money to work with... Alcor is a remarkably great organization with a brilliant mission...but does not have the funding ideal to the mission. Anyway, I thought the observations made regarding this issue, which were reprinted on the cryonics bulletin board "cryonet.org" were salient. It is my opinion that Alcor should probably hire a firm like yours...but this is not my "call," since I am a mere member. If there is a possibility of Alcor being interested and affording your services, I would be happy to do what I can to help broker a deal. You can google for me and my affiliations with the references below. I must emphasise that I have no official standing with any cryonics organization, other than a sincere desire to publicize and protect the pioneering but legitimate efforts of the cryonics community. Warm Regards, Rudi Hoffman cc to Cryonet -- Rudi Richard Hoffman CFP CLU ChFC World's Leading Cryonics Insuror rudihoffman.com Former Board Member Financial Planning Association fpafla.com Board Member Salvation Army salvationarmy.org Member Alcor Life Extension Foundation alcor.org, Member Cryonics Institute cryonics.org Certified Financial Planner(TM) CFP Board of Standards Member World Transhumanist Association http://transhumanism.org/ --0016368342a44092360475d18018 Content-Type: text/html; charset=ISO-8859-1 [ AUTOMATICALLY SKIPPING HTML ENCODING! ] Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=32065