X-Message-Number: 33007
Subject: Re: Collecting data
From: David Stodolsky <>
Date: Sat, 30 Oct 2010 11:51:58 +0200
References: <>

On 30 Oct 2010, at 11:00 AM, CryoNet wrote:

> David Stodolsky writes:
>> In fact, thus far none of the suspension organizations are even 
>> systematically collecting the data that already is available to 
>> them. Data on web activity, telephone and mail inquiries, and 
>> cancelled memberships, etc. could throw some light on what it takes 
>> to achieve a successful signup. Given that collecting this type of 
>> data would be virtually cost free, the failure to do so amounts to 
>> marketing negligence by the current organizations.
> 
> Actually, much of this data *is* being collected, at least for one or 
> more of the major organizations, but analyzing it is a chore that 
> hasn't been carried through properly. 


If you haven't consulted with a statistician or someone with related knowledge, 
the chances that data will be collected in the most useful format is close to 
nil. Once the data is in a proper format, analysis is straightforward using 
modern tools. However, just getting data into a proper format is typically about
a third of the job.


dss

David Stodolsky
  Skype: davidstodolsky

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