X-Message-Number: 4941
From:  (David Stodolsky)
Subject: Developing and Implementing Marketing Strategies
Date: Wed, 4 Oct 95 17:11:48 +0100

Over the last year there has been much talk about marketing, and another
thread concerning the 'sweep of history' and probabilities of survival for
cryonics organizations. Here is a book that puts these views, and a
lot else together, on a firm mathematical foundation (not covered
in this book):

Stefflre, V.
Developing and Implementing Marketing Strategies.
NY: Praeger, 1986
ISBN 0-03-003292-X

This author started a successful business for the disposition
of bodies, based upon a new marketing concept. It's a must read for people
interested in marketing cryonics.

This is a tell it like it is 'how to' book:

"The reader may suggest that I am overstating the costs to an individual
of the new product calvary charge. Let me illustrate from my own experience.
I built a staff growing from 5 to 40 over a three-year period during
the early 1970s, during which time we did a number of [new
product development: consumer research] phase IIs. We
had two deaths and one heart attack among my people, and our median
age was around 27. I seriously believe that very few men are up to
more than two venture manager roles in their life (p. 165)."



Looks like new product/new enterprise developers in the cryonics area
can at least have the benefit of suspension (assuming they are signed
up).

dss


David S. Stodolsky     Euromath Center     University of Copenhagen
 Tel.: +45 38330330 Fax: +45 38338880


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