X-Message-Number: 5065
From:  (David Stodolsky)
Subject: Committee for an Extended Life Span
Date: Sat, 28 Oct 95 20:54:49 +0100

Stefflre (1986, p. 25) offers an example of the effect of 
(micro) product repositioning:

"As an amusing example of this type of phenomenon on a small scale
is the Texas cleric who ran the Committee for the Elimination of 
Death from 1974 to 1978, attracting 200 members. In 1978 he
formed the Committee for an Extended Life Span, and its worldwide
membership was reported to exceed 300,000 people (membership
fees of $5 to $1,000) by early 1979."


Does anyone know anything about this organization?


dss


David S. Stodolsky      Euromath Center     University of Copenhagen
   Tel.: +45 38 33 03 30   Fax: +45 38 33 88 80 (C)


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