X-Message-Number: 8761
Date: Tue, 11 Nov 1997 09:28:55 -0800
From: Marty Nemko <>
Subject: Re: CryoNet #8751 - #8757
References: <>

I've been reading, with interest, the discussion on how to increase the 
membership in cryonics organizations.

I'm concerned that all the analysis seems to be based just on 
conjecture.  Perhaps cryonics organizations have already done the 
following, but if not, why not do what top corporations do when they're 
developing a marketing plan: conduct surveys and focus groups to find 
out what would make customers buy. 

For example, you might start by sending a questionnaire to every person 
who made inquiry to a cryonics organization and DIDN'T sign up. The 
questionnaire would also ask such questions as, "If there was clear 
proof that suspended animation were possible, would you sign up?"  and 
"If there was clear proof that you could be revived and healthy, would 
you sign up?"  "If there was clear proof that you could be revived but 
your state of health could not be guaranteed, would you sign up?"  

The questions could go into other areas such as, "What factors made you 
decide to contact us? (A list of choices might be provided).  And its 
companion question: "What stopped you from signing up?" 


In addition to people who contacted a cryonics organization, you might 
survey or focus-group people from groups likely to be open to cryonics: 
e.g., 40+ year old computer programmers, sci-fi fans, scientists who 
specialize in cryogenics, etc.

Marty Nemko

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