X-Message-Number: 1744
Date: Sun, 14 Feb 93 00:49:31 CST
From: Brian Wowk <>
Subject: CRYONICS Marketing

Kevin Q. Brown:
 
>> Finally, all this hype would be a lot more successful if we actually
>> had a product to sell.  We need all the good research we can get so
>> that "The Prospect of Immortality" becomes the reality of revival
>> to an unbounded future.
 
Keith Henson:
 
> As I have mentioned before, reviving a frozen mammal would be an 
> amazing marketing coup for cryonics.  Unfortunately, the physics of 
> the process may be against us.  I suspect (though I would be delighted 
> to be proved wrong) that there is nothing short of nanotechnology 
> which would revive a mammal frozen to LN2.  Even if we could, it would 
> be of relatively little advantage to those we are freezing today 
> because they have so many other problems.  Like the jump into space, 
> the bypass through nanotechnology may be the *shortcut*. 
 
        I agree with Keith that reversible suspended animation of whole 
bodies probably cannot be done without nanotechnology.  I believe, 
however, that Keith's reply is missing some important discussion.  As I 
and others have said time and time again, the area toward which we must 
direct our efforts is the *brain*.  In contrast to the whole body 
problem, reversible preservation of the brain appears to be a much 
easier problem to crack (no pun intended).  With six or seven figure 
resources, we could probably sovle it in a few years.  Such an 
achievement would raise a lot of eyebrows in the medical community, and 
I think would qualify as a "marketing coup."  It would enhance our 
credibility enormously.
 
                                                --- Brian Wowk

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